Event des tfz Partners IFJ

While digital marketing investments had already been experiencing steady growth for several years, the COVID-19 pandemic marked an even stronger acceleration. Today, outside of very specific niches, it has become particularly difficult for SMEs to compete with the substantial budgets that large companies can mobilize. Simply launching advertising campaigns quickly is no longer enough to guarantee results. A well-thought-out digital strategy, based on reliable and measurable data, is now essential.
 
Florian Tosello, CEO, and Anthony Achard, Head of Digital Marketing at FirstPoint, will share their analysis of the recent evolution of the digital market and provide practical advice to help you accelerate decision-making and maximize your investments in this field.
 

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